Monday, October 18, 2010

Inside Story of appliances to the countryside



Dealers called the sound of the countryside machine deficit sold to farmers at high prices

Hisense Chongqing branch of an official told reporters, Hisense 26-inch LCD TV as the price of the goods to the countryside machine is 1850 yuan, but the production price is 1840 yuan, "that margin is only 10 dollars."

February 1, the a to rural consumption for the purpose of home appliances to the countryside began to be promoted across the country. The policy of home appliances to the countryside starting point of this is to benefit businesses and farmers, but recent news has continued to receive revelations, said many dealers to bid higher than the price of machines sold to the countryside. Through several days of investigation, reporters found that the winning manufacturers and dealers are complaining about the countryside selling machines at a loss, identity card number of businesses this will take away the countryside machine sold to farmers at high prices, even taking the successful model of non- posing the countryside machine.

Difficult

More dealers anxious to sell more losses

Chongqing Pengshui appliance dealer Wang (not his real name) is now very anxious, to home appliances to the countryside in the fight for the right to sell, he is supposed to make a number, can now "go to the countryside machine" has become a piece of his heart .

Because "do not make money," Wang has been the official website of the countryside in the home appliances complained twice. Wang took Hisense 26-inch LCD TV cited an example: This machine's limit is 1,998 yuan, he took the county agency where the purchase price was 1,900 yuan, plus 4% tax, profit margin is 1998-1900 - (1998 脳 4%) = 18.08 dollars, not including freight and installation expenses are.

Complaints for Wang, Chongqing Commerce Commission given answer is: "You reflect this situation does exist ... ... Please consult with superior vendors." However, Wang found a higher level when the seller when the appliance Pengshui flight , Pengshui flight time is given in reply, "no way."

Reporters then contacted the owner of Chen Qingkui Pengshui appliances when flying, he is also anxious for his countryside machine. Chen Qingkui told reporters, Wang said that the TV he took directly from Hisense Chongqing Branch of goods, take the purchase price was 1,850 yuan, 1,900 yuan and then to sell Wang, "so down the machine a profit of nearly 2000, only 30 block or so. "Chenqing Kui said the price of 1,850 yuan, only to rural areas before machine would get to take the usual prices of goods is 2200 yuan.

Speaking of profits, Hisense, a Leader in Chongqing branch some excitement. He told reporters, Hisense 26-inch LCD TV as the price of the goods to the countryside machine is 1850 yuan, but the production price is 1840 yuan, "that margin is only 10 dollars."

Wang told reporters, Hisense 26-inch LCD TV usually priced in Chongqing is about 3,000 yuan. For the current situation, Wang said, "Now we aim to do so is to protect the market, such as increased purchasing power of farmers after the high-end machine market, there are still some profits."

"Measures"

Rural areas into the high-priced low to sell home appliances

In order to improve profits, some dealers began playing home appliances to the countryside of the "policies, under the measures" in the game.

Hide the identity card. Hide the identity card, will go to the countryside to sell products to market, some dealers commonly used trick.

Jixi farmers Douwan Jiang said: "I have 1,940 yuan to buy a TV, I asked him not to the countryside products, he said it was not. The results then I found online, I bought the TV belongs to the countryside products, limit is 1680 yuan. "

Guangxi Tiandeng of Morong day, he bought Skyworth 26L08HR in Nanning, found the identification card is not bringing home appliances products.

Jingzhou City, Gan Huirong years ago bought a Changhong TV PF29156 (Z), merchants offer 1,480 yuan, and 13% rebate on the spot to him, that is, cash received 1288 yuan. However, check to Gan Huirong later, the winning price of the machine model 1268 yuan. Business told him that won the bid price of 1,268 yuan, not the end price.

Why can sell appliances to the countryside products at high prices? Identity card where the? Reporter asked Wang, he reluctantly smiled, the "This is the dealer to come out the bottom way, the identification card goes to the farmers not to see ceiling price, then sell appliances to market. "

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Expert opinion

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