April 12, the largest information security company Rising announced that to celebrate the Rising antivirus software sales for six consecutive occupied champion, none other 120 million yuan the theme of "lion dance world" large-scale market activities. This year the event will run through the spring and summer market, limited sales of 2 million sets of RISING Antivirus 2007 version, each suggested retail price by 30 yuan, and a copy of the value of 20 yuan, "Kaka Lion" stuffed dolls and " Rising Security Collection. "
Meanwhile, the company will also co-Rising thousands of agents nationwide, universal safety knowledge through a variety of ways, various activities will be followed in full swing.
According to statistics, Rising antivirus software is genuine individual users now more than 30 million personal anti-virus market share has steadily holds 70 percent for two consecutive years, the enterprise market share exceeds 40%, the highest market share of domestic anti-virus software products. Since 2001, board Lianbang software sales charts since the market share in the first 6 consecutive years, a recognized and trusted by the majority of users of information security brand.
Rising vice president of Mao Yiding recalled that, after 98 to 2001 the number of anti-virus market, vendors of infighting at home and abroad, starting from mid-2001, RISING Antivirus software such as stand-alone distribution companies take Lianbang sales chart first, and then in 2002,03 years of continuous efforts Rising up to outshine others in 2004, accounting for more than 70% of individual market share. According to IDC, CCID data and CCW Research reports and many other authoritative bodies, Rising comprehensive market position since 2004, beat the foreign competitors for several years, retaining its position as the first. Maoyi Ding said that behind these achievements is Rising in the core technologies, products and technical services, and many continue to invest, is the result of rising overall strength.
Industry analysis, six consecutive strong heritage volume potential, the Rising of "price cut + cartoon lion" of the heavy fist popped up on the current anti-virus market will be enormous impact. The Rising uncharacteristically this year, will be conducted in the summer usually a sudden large-scale promotional activities ahead of the spring, a move bound to make 2007 a more lively and fierce anti-virus market, its market ambitious enough to shock the entire security industry, which is to build Rising China, another big carrier safety initiatives.
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